Save time, buy your tickets online. Tickets never expire.

Hours: open 7 days a week, 9:30 a.m.–5 p.m.

Save time, buy your tickets online. Tickets never expire.

Visit the Museum 608.256.6445 Find Us
Hours: open 7 days a week, 9:30 a.m.–5 p.m.

MCM Special Events

Something is happening every day at Madison Children’s Museum!

We also have special events throughout the year. We look forward to seeing you here!

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Dolls & Friends Pajama Party

Friday, July 20 @ 6:00 pm - 8:30 pm

Join us for an evening of dolls and crafts!

We’re kicking off our annual American Girl Benefit Sale weekend with a PJ party for kids and their dolls (and their grown-ups too!). Put on your PJs and bring your favorite pint-sized pal to the museum for an evening of fun with your favorite doll, stuffie, or other favorite toy.

Featured activities:

  • Show your doll pride with DIY buttons for you and your doll
  • Enjoy a doll-sized treat and drink
  • Decorate a doll-size t-shirt and make upcycled fashion accessories.
  • Snap a souvenir picture in our American Girl photo booth
  • Even dolls need dolls! Create an itsy-bitsy pompom companion for your doll.
  • Close out the evening with a dance party, with tunes inspired by musically-minded American Girl dolls Melody and Gabriela.
  • Grab an American Girl goody bag to take home!

New! Everyone who comes to the PJ party will be entered in a drawing to upgrade your Saturday American Girl Benefit Sale tickets to 7 a.m. entry!

Get Tickets!

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American Girl Benefit Sale: Saturday Sale

Saturday, July 21 @ 7:00 am - 3:00 pm

Buy Saturday Tickets
Learn more about the sale

For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!


Join us for a two-day American Girl™️ extravaganza!

This year’s sale features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted from retail price, and all sale proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.

The annual American Girl Benefit Sale offers restored and resold overstock and returned merchandise donated by American Girl and Mattel. It attracts up to 7,000 shoppers from all over the country and raises around $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

The benefit sale is in two main parts, the Saturday Sale which requires paid tickets, and the Sunday Markdown Sale, which has paid tickets only for the first hour, and free, walk-up tickets for the rest of the day.


Saturday Sale tickets must be purchased in advance, and are available online.

Sunday Markdown Sale tickets for Sunday entry times between 9 a.m. and 12 p.m. will be distributed for free on-site, starting at 8 a.m. on Sunday.

Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; the time printed on your ticket will determine what time you will be allowed to enter the sale.

For more information about buying American Girl Benefit Sale tickets, check out our ticketing FAQ! For more information about the benefit sale, please see our sale information page, including frequently-asked questions and everything you need to know to have a great day at the American Girl Benefit Sale!


 Saturday Schedule:

  • 6 a.m. First arrivals
  • 7 a.m. First paid ticketed entry begins, sale grounds open
  • 2:45 p.m. Final entry into the warehouse
  • 3 p.m. Sale grounds close, all attendees must depart

Get Saturday Tickets!For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!

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American Girl Benefit Sale: Sunday Markdown Sale

Sunday, July 22 @ 8:00 am - 1:00 pm

FREE entry tickets for the Sunday Markdown Sale will be distributed on-site, starting at 8 a.m. on July 22.

Free Sunday tickets will be for entry times after 9 a.m.; Sunday tickets for entry times before 9 a.m. are no longer available. Tickets are distributed on a first-come, first-served basis, starting at 8 a.m. on the day of the sale, and will only be available for pick-up at the sale location (8330 N. Greenview Dr. Middleton, WI 53562).

For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!


Join us for a two-day American Girl™️ extravaganza!

This year’s sale features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted from retail price, and all sale proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.

Looking to score great deals on American Girl merchandise? Get tickets for the American Girl Benefit Sale!

The annual American Girl Benefit Sale offers restored and resold overstock and returned merchandise donated by American Girl and Mattel. It attracts up to 7,000 shoppers from all over the country and raises around $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

The benefit sale is in two main parts, the Saturday Sale which requires paid tickets, and the Sunday Markdown Sale, which has paid tickets only for the first hour, and free, walk-up tickets for the rest of the day.

Learn more about the sale


Saturday Sale tickets must be purchased in advance, and are available online.

Sunday Markdown Sale tickets for Sunday entry times between 9 a.m. and 12 p.m. will be distributed for free on-site, starting at 8 a.m. on Sunday.

Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; the time printed on your ticket will determine what time you will be allowed to enter the sale.

For more information about buying American Girl Benefit Sale tickets, check out our ticketing FAQ! For more information about the benefit sale, please see our sale information page, including frequently-asked questions and everything you need to know to have a great day at the American Girl Benefit Sale!


 Sunday Schedule:

  • 6 a.m. First arrivals, Free ticket distribution starts
  • 8 a.m. First paid-ticketed entry begins, sale grounds open
  • 9 a.m. Free-ticketed entry begins
  • 11:45 a.m. Final entry into the warehouse
  • 12 p.m. Sale grounds close, all attendees must depart

FREE entry tickets for the Sunday Markdown Sale will be distributed on-site, starting at 8 a.m. on July 22.

Free Sunday tickets will be for sale entry times after 9 a.m.; Sunday tickets for entry times before 9 a.m. are no longer available. Tickets are distributed on a first-come, first-served basis, starting at 8 a.m. on the day of the sale, and will only be available for pick-up at the sale location (8330 N. Greenview Dr. Middleton, WI 53562).

For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!

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Member Summer Shindig 2018

Thursday, August 30 @ 6:00 pm - 8:00 pm

Join us for an evening of summer fun — just for members!

Event details and activity list coming soon.

Register Online

This event is open to museum members only; registration is free for all active members. Due to the popularity of this event, and to ensure that as many of our members are able to attend as possible, we will not be opening ticket sales to non-member guests.


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The Sparkler Cafe will be open during this event!

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