The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books.

Get your tickets for:

• Amazing discounts on authentic American Girl merchandise, including rare and discontinued items
• Vendor fair with unique, handcrafted American Girl accessories and gifts
• Festival atmosphere, with thousands of fellow American Girl fans!

And it’s all for a good cause! Proceeds support the work of Madison Children’s Museum and the American Girl Fund for Children.

How to get Sunday Markdown Sale Tickets:

• Free, In-Person Ticket Distribution: Sunday, July 21, 2019, starting at 7 a.m. for entry times after 9 a.m.

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

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Get More Information About the Sale:

 General Sale Information & FAQ
Ticket Information
What to Expect at the Sale
Sale Grounds & Activities
Directions & Parking at the Sale
Partner Hotels & Local Attractions
Rules & Regulations

Take a deep breath and dive into a day of underwater worlds and wonders!  

Activities for Small Fry (ages 0-3)

• Sea creature sensory exploration
• Bubble fun
• Exploration Station: sink or float?

Activities for Fingerlings (ages 3 & up)

• Search for the planet’s most unusual sea creatures throughout the museum
• Make fish prints, foil fish, and merpeople
• Learn about underwater archaeology, SCUBA diving, and shipwreck photography with our friends from the Wisconsin Historical Society
• Design and test sailboats made from recycled materials