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American Girl Benefit Sale Fundraiser brings in over $900,000

Contact: Corinne Burgermeister, 608.354.0539,

MADISON, Wis. (July 21, 2015)—The Madison Children’s Museum is pleased to announce that the 2015 American Girl Benefit Sale has raised nearly $1million dollars. The sale took place July 18 – 19 in Middleton, Wis., and attracted 7,200 shoppers from all over the country. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

Over the past 28 years, Madison Children’s Museum has restored and resold overstock and returned merchandise donated by American Girl. The benefit sale serves as the children’s museum’s largest fundraiser and has raised an overall total of more than $22 million. A dedicated corps of 150 museum volunteers work year-round to prepare for the event, with an additional 150 on site during the sale. More than 32,000 volunteer hours are logged annually.

“This is a labor of love,” says Deb Gilpin, CEO of Madison Children’s Museum. “Our dedicated volunteers are passionate about supporting our museum and so many other worthwhile organizations serving children and families in the area. Those volunteers are just as passionate about American Girl. And none of it would be possible without the unflagging support of, originally, Pleasant Company, and now Mattel through American Girl.”

The featured item for sale this year was the 2014 Girl of the Year, Isabelle. Other dolls for purchase included iconic American Girl historical characters, Bitty Baby and Twins and My American Girl.

Madison Children’s Museum: Founded in 1980, Madison Children’s Museum’s (MCM) hands-on exhibits and programs celebrate and encourage children’s imaginations and the power of play as the cornerstone of learning. MCM is a proud recipient of the 2011 National Medal for Museum Service from the Institute of Museum and Library Services. To learn more, visit


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