Fall hours: Thur 9 am-8 pm  •  Fri-Sun 9 am-4 pm  •  Closed Mon-Wed  •  Check full schedule.

Open Thur-Sun

Fall hours: Thur 9 am-8 pm  •  Fri-Sun 9 am-4 pm  •  Closed Mon-Wed  •  Check full schedule.

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Open Thur-Sun

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books — all for a good cause!

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

American Girl Benefit Sale 2022

The 2022 Benefit Sale is now over. Please join our email list to be informed about benefit sales in future years.

Fast Facts

  • This is a volunteer-driven BENEFIT SALE. The proceeds go to dozens of organizations working for children in the area.
  • AGBS is run by the volunteers & staff of Madison Children’s Museum, NOT American Girl. DO NOT contact American Girl with questions about the sale. AG reward points, coupons, or gift cards cannot be used in the sale.
  • All sales are final, with no refunds, returns, or exchanges. 
  • SHIPPING ORDERS: if you have not yet paid for shipping, please fill out the Shipping Needed Registry and our volunteers will contact you between August 29 and September 12 to arrange for shipping.
  • PICKUP ORDERS: If you still need to pick up your order you can do so on September 1 between 9 am and 2 pm. Please contact us to confirm pickup on that date, or if you have any difficulty with that pickup time.

About the 2022 Online-Only American Girl Benefit Sale

Shopping FAQ

  • Is shipping free?  No. You will pay for shipping after the sale, after your exact shipping costs are calculated by our shipping partner. 
  • How much are my shipping charges?  Shipping for your combined orders will be calculated after the sale by our shipping partner. You can, however, estimate your shipping cost via this chart.   
  • When do I pay for shipping?  Customers will be contacted by phone by our shipping partner starting July 20. It may take up to 2 weeks for all customers to be contacted.  
  • I shopped during the benefit sale, but changed my mind and don’t want to pay to ship my order or drive to pick it up. Can I get a refund? No. This is a charity benefit sale. All sales are final. There are no refunds or returns.  
  • Where’s my order confirmation? You’ll receive an order confirmation email for each order you place. If you don’t see it, look in your Spam or—especially on Gmail—your Promotions folder. Power tip: Use your email’s search function to search for AGBS.

Customer Support

We have only a skeleton support crew. 

Inventory, Pricing, & Limits

Note: We are unable to confirm the price or presence of individual items beyond what has been released below. Such inquiries will receive no response.

  • These are overstock/returned goods. All of our product is donated by American Girl/Mattel and comes from their overstock or returned merchandise. 
  • All products are sold AS IS, with no returns, refunds, or exchanges. All dolls are inspected by our volunteers and care is taken to ensure the dolls are in very good condition.
  • Dolls may come with or without some small accessories, hairnet, or books. Some dolls may have pierced ears. We will not be able to confirm the exact accessories or outfits for each individual doll. Example: Rebecca’s barrette may not be included.
  • Styles, colors, and outfits may vary. The photo of the product may not be the exact outfit, pattern, color of the item you will receive. Examples: Truly Me dolls’ outfits may not match the one pictured. The Bitty Baby Bathtub is produced in purple or pink; your color will be random. 
  • Packaging may be imperfect. We focus on the quality of the product, not the box. Dolls may or may not be secured in their boxes. 

Fulfillment: Pickup OR Shipping

Core Concepts

  • You may choose between free in-person pickup in Middleton, Wisconsin, OR shipping.
  • Patience will be necessary.
  • We are a volunteer operation. We are not Amazon, nor American Girl.
  • Our warehouse is staffed primarily by volunteers, and they are working as fast as they can.
  • You will have to WAIT to get your goods.


Update: 8/1/22

if you have not yet paid for shipping, please fill out the Shipping Needed Registry and our volunteers will contact you between August 29 and September 12 to arrange for shipping.

Basic Idea

  • Shipping is NOT free.
  • You will NOT be charged for shipping at time of purchase.
  • You WILL pay for shipping LATER.
  • You can get an idea of your expected shipping cost from this helpful chart.


  • You will not be charged for shipping costs at time of purchase, so save room in your shopping budget to cover shipping.
  • After the sale is over, our volunteers will collect all your items, combine your orders to ship together (if you’ve placed multiple orders), and deliver them to our shipping partner.
  • This process will begin on July 20 NOW! and will last several weeks. Your patience will be necessary.
  • Experts at our shipping partner will pack your goods in the optimal box size(s) to minimize your cost. They will calculate your exact shipping and contact you by phone for payment.
  • We cannot predict exactly how much it will cost to ship your order, but our shipping partner has provided this helpful chart with the cost of shipping various numbers of dolls to various destinations. Keep in mind that these costs are approximate and that some larger items—such as furniture or gift sets with a doll plus accessories—may cost more to ship, and smaller items may cost less.
  • It may take up to several weeks for our volunteers to assemble all orders and for our shipping partner to pack and ship them.
  • We do not ship internationally, not even to Canada.
  • This is a charity benefit sale. Your merchandise purchase cannot be refunded if you decide not to pay for shipping.

Shipping FAQ

  • How can I be sure the person calling me to pay for shipping is legitimate? 
    Your order numbers are kept confidential. Staff will ask you to confirm your name and mailing address from your order. They’ll also read you your order number. You can also ask questions to confirm the contents of the order. 
  • What happens if I miss the call about shipping?
    They will leave a message. Please call them back as soon as possible.
  • Is the shipping chart still accurate? 
    Yes. As the chart says, cost estimates in the chart are based on shipping dolls.  The doll size is based on the standard AG 18” doll, such as Truly Me or Girl of the Year. Accessories that are wider or larger than a standard doll cost more to ship. Accessories that are the same size or smaller than a doll cost the same or less. Some dolls in larger boxes, like Create-Your-Own dolls, cost more to ship. 
  • Are upcharges making shipping more expensive? 
    No. Our shipping partner is discounting box costs and waving all packing fees, meaning that your price shipping price will be less than it would cost for you to ship the same size items at any UPS or Fedex store.
  • Can I receive a refund if I don’t want to pay for shipping? 
    No. This is a charity benefit sale. Your merchandise purchase cannot be refunded if you decide not to pay for shipping. 
  • What happens if I contest charges with my credit card company for my AGBS order or for the shipping order?
    We’re sorry to even have to address this, but we’ve received reports of people planning to dispute charges dishonestly. This is a benefit sale and many worthwhile organizations are counting on the proceeds. You agreed to the terms at checkout. These policies were stated on our shopping site, on our sale information pages, and in multiple emails sent to all registered participants. And agreeing to pay for shipping with intent to cancel charges would be considered fraud and handled accordingly.

Pickup Info

  • Pickup is free.
  • REMAINING Pickup hours are: 
    • Thursday, September 1, 9 am–2 pm
  • If you cannot pickup your order in the remaining pickup times please contact us.
  • The warehouse address is 2224 Pleasant View Rd, Middleton, WI 53562. DO NOT come to the warehouse outside of the above pickup hours! It is not open to the public.
  • You don’t need an appointment. Just come get your order(s) during our stated pickup days/hours.  Don’t be late!
  • If you give your name and order number(s) to a friend, they can pick up your goods for you. We will not release your items without the exact name that was used to place the order and the order number.
  • This is a charity benefit sale. Your merchandise purchase cannot be refunded if you decide not to pick up your order.

AGBS is not run by American Girl

  • This benefit sale is run by hard-working volunteers and staff of Madison Children’s Museum. American Girl generously donates all product to us, but they do not run the sale in any way.
  • American Girl reward points, coupons, or gift cards cannot be used at the benefit sale.
  • Please do NOT contact American Girl with questions about the sale.

Sign up to receive information about the American Girl Benefit Sale

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Important information about receiving AGBS emails:

  • Gmail users should be aware that our communications may be routed to your Promotions tab, so be sure you have the ability to check that frequently, or just enter “AGBS” in Gmail’s search bar.
  • Do not unsubscribe. American Girl Benefit Sale emails are sent by Madison Children’s Museum. If you unsubscribe to emails from Madison Children’s Museum, you are ALSO unsubscribing to all benefit sale emails. Our email service provider takes consumer privacy very seriously; if you unsubscribe yourself, we cannot manually add you back in. To re-subscribe, you will need to re-enter your information in our online subscription form, follow the prompts on subsequent screens, AND click on the link in a confirmation email before you will be added back to the list.

Still looking for more info?


If you have questions that aren’t answered here, please contact us via email. Also, there is a wonderful community of veteran sale-goers and sale volunteers on our Facebook page. They are generally generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

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For media inquiries, contact the MCM communications team.

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