Summer hours! Open 9:30 a.m.–5 p.m., every day. Buy online tickets now—they never expire!

Summer Hours: 9:30–5, seven days a week

Summer hours! Open 9:30 a.m.–5 p.m., every day. Buy online tickets now—they never expire!

Visit the Museum 608.256.6445 Find Us
Summer Hours: 9:30–5, seven days a week


8830 N. Greenview Drive, Middleton, WI 53562

Sale Dates: July 20–21, 2019

  • General Ticket Sales: Monday, April 15, 9 a.m. CST until all tickets are sold.

Get Tickets

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books.

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

Get More Information About the Sale:

 General Sale Information & FAQ
Ticket Information
What to Expect at the Sale
Sale Grounds & Activities
Directions & Parking at the Sale
Partner Hotels & Local Attractions
Rules & Regulations

Girls holding American Girl dolls

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Still looking for more info?


If you have any questions that can’t be answered with the information on this site, please contact us via email. Also, there is a wonderful community of veteran sale-goers on our Facebook page. They are generally very generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

NEW: For ticketing support questions:

If you have questions or concerns contact us as soon as possible. All help requests are time-stamped. We will respond to your question as soon as possible. Regardless of your method, be sure to provide your full name, phone number, email address, order number (if applicable), and a description of your issue.

Please contact us via the methods below:

  1. Contact us by email (preferred)
  2. Contact us via direct message to the American Girl Benefit Sale Facebook page
  3. Contact us by phone and leave a message: (608) 256-6445 ext. 777 (please only call if you do not have access to email or Facebook messenger)

Want to Volunteer?

The sale would not be possible without the work of many dedicated volunteers. If you would like to learn more about volunteer opportunities, contact us via email.

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Get information and updates on merchandise and more by subscribing to our email list or follow us on Facebook.


For media inquiries email the Madison Children’s Museum’s communications team.

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