Open Thursday to Sunday, 9 am–4 pm. Walk-up tickets available or reserve advance tickets for guaranteed entry

Thursday–Sunday: 9 am–4 pm

Open Thursday to Sunday, 9 am–4 pm. Walk-up tickets available or reserve advance tickets for guaranteed entry

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Thursday–Sunday: 9 am–4 pm

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books — all for a good cause!

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

American Girl Benefit Sale 2022

AGBS 2022 will be held online only, July 14–16, 2022

  • You must register to participate in order to shop when the sale starts. Registration is free; timed tickets will not be sold this year. 
    • All registered shoppers will be able to shop online as soon as the sale begins.  
    • Non-registered members of the public may shop whatever items remain after the registered shoppers; however, selection may be very limited
    • We strongly encourage everyone who plans to shop during the benefit sale to register!
  • Per-cart limits will be set for items and categories of items. You’ll be able to check out and shop again to refresh limits. If you place multiple orders, we’ll combine them before shipping or pickup.
  • On the evening of Wednesday, July 13, registered shoppers will receive an email with a link and password to access the AGBS shopping site. You will need that link and password to shop the next day. The shopping page will not be active until the sale begins.
  • The sale will Thursday, July 14 at 10 am CENTRAL time. All registered shoppers will be able to access the AGBS site and begin shopping (that’s 11 am Eastern, 8 am Pacific).
  • The sale will continue through July 16 or until all items are sold—whichever comes first.
  • There will be no markdown sale and no discounting. And, as always, no inventory is held back. See it? Want it? Buy it! We’re pricing to sell.
  • Once shopping begins, you can make as many purchases as you like. Items are not reserved in your cart until checkout, so it makes sense to act fast and plan to make multiple purchases. Some items will sell out very quickly, especially unique items like Create Your Own dolls.
  • You may choose between in-person pickup or having your order shipped:
    • In-person pickup will be in Middleton, Wisconsin, tentatively scheduled for July 30–31 & August 6–7. 
    • Shipping will be offered through a third-party shipping partner, who will determine shipping costs, contact you for payment, and then ship to you.

You’ll get more information and details by July 7.

Benefit Sale Inventory & Pricing

  • All of our product is donated by American Girl/Mattel and comes from their overstock or returned merchandise. Quantities vary widely.
  • Prices are on average 30% less than store purchases. Some items may be reduced further depending on how much inventory we have. Some discontinued items, such as previous Girl of the Year dolls, may be priced closer to their original retail cost. Madison Children’s Museum reserves the right to set prices based on availability from year to year.
  • All products are sold AS IS, with no returns, refunds, or exchanges. All dolls are inspected by our volunteers and care is taken to ensure the dolls are in very good condition.
  • Dolls may come with or without some small accessories or books. We will not be able to confirm the exact accessories or outfits for each individual doll.
  • Packaging may be imperfect. We focus on the quality of the product, not the box. Dolls may or may not be secured in their boxes. 
  • Some information on available items may be issued before the sale. We do not issue a complete list of all items and cannot confirm the presence of any individual item ahead of the sale. 
  • As our products are overstock/returns from American Girl/Mattel we almost never sell the current Girl of the Year or have products released within the past year.
  • Truly Me dolls’ outfits vary and may not match the doll pictured on the sale website.
  • There are purchasing limits on most of the inventory. The limits are set to provide as many shoppers with as much choice as possible, while still earning funds for the causes the sale supports. 
  • Our site will accept Visa, Master Card, American Express, and Discover cards for payment. This includes debit cards that include the logo of one of the major credit card companies listed above. Sorry, we cannot accept Paypal, installment payments, checks, or American Girl gift cards.

Fulfillment: Pickup OR Shipping

  • You may choose between free in-person pickup in Middleton, Wisconsin, or UPS shipping.

Shipping information

  • All shipping is provided through a third-party shipping partner, the UPS Store of Middleton.
  • You will not be charged for shipping costs at time of purchase, so save room in your shopping budget to cover shipping. After the sale is over, our volunteers will collect all your items, combine your orders to ship together (if you’ve placed multiple orders), and deliver them to The UPS Store, Middleton, who will pack them in the best box size(s) to minimize your cost. UPS Middleton will calculate your exact shipping and contact you by phone for payment. 
  • Your merchandise purchase cannot be refunded if you decide not to pay for shipping.
  • While we can’t predict exactly how much it will cost to ship your order, Middleton UPS has given us this helpful chart with the cost of shipping various numbers of dolls to various destinations. Keep in mind that these costs are approximate and that some larger items—such as furniture or gift sets with a doll plus accessories—may cost more to ship, and smaller items may cost less. 
  • Please note: It may take up to several weeks for our volunteers to assemble all orders and for Middleton UPS to pack and ship them. Also, note that we cannot ship internationally. 

AGBS is not run by American Girl

  • This benefit sale is run by hard-working volunteers and staff of Madison Children’s Museum. American Girl generously donates all product to us, but they do not run the sale in any way.
  • American Girl reward points, coupons, or gift cards cannot be used at the benefit sale.
  • Please do NOT contact American Girl with questions about the sale.

Sign up to receive information about the American Girl Benefit Sale

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Important information about receiving AGBS emails:

  • Gmail users should be aware that our communications may be routed to your Promotions tab, so be sure you have the ability to check that frequently, or just enter “AGBS” in Gmail’s search bar.
  • Do not unsubscribe. American Girl Benefit Sale emails are sent by Madison Children’s Museum. If you unsubscribe to emails from Madison Children’s Museum, you are ALSO unsubscribing to all benefit sale emails. Our email service provider takes consumer privacy very seriously; if you unsubscribe yourself, we cannot manually add you back in. To re-subscribe, you will need to re-enter your information in our online subscription form, follow the prompts on subsequent screens, AND click on the link in a confirmation email before you will be added back to the list.

Still looking for more info?


If you have questions that aren’t answered here, please contact us via email. Also, there is a wonderful community of veteran sale-goers and sale volunteers on our Facebook page. They are generally generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

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