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Thursday–Sunday, 9 am–4 pm

Open Thursday–Sunday. Plan your visit or get tickets.

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The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books — all for a good cause!

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

Announcing the 2021 American Girl Benefit Sale

Tickets on sale: Wednesday, August 25
Online sale: Saturday, September 25
Curbside pickup: October (no shipping)

We’re eagerly preparing for our 34th American Girl Benefit Sale
Like last year, the pandemic continues to affect our planning: though public health is improving, we need to keep the sale online for another year.

The other major factor in planning is inventory: In 2020 we completely sold out of dolls. Since the last sale, we’ve received many high-quality dolls and will continue to receive and prepare more but we do not anticipate having as much inventory as in recent years. For those wanting to participate this year, that will likely translate into fewer tickets available to shop and lower limits on items.

American Girl has continued to be a tremendous partner and is doing everything possible to support the sale and our work. We are forever grateful for their generosity.

How the 2021 American Girl Benefit Sale will work
  • A limited number of tickets will be sold on Wednesday, August 25, 2021
  • Ticketholders will shop ONLINE ONLY on Saturday, September 25, 2021 Shopping times will be assigned to ticket holders based on a random lottery, as in years past
  • Shoppers will collect their purchases using CURBSIDE PICKUP from our new warehouse location in Middleton, Wisconsin. Pickup appointments will be scheduled for weekends in October, starting on October 9 and concluding on October 24. No shipping will be offered

As ever, our goal is to allow as many families to be able to shop for great American Girl products while raising money for the museum and the other charities the American Girl Fund for Children supports. With the inventory as it stands now, tickets, limits, and discounts may be more restricted than last year; however much can change in a few short months.

Stay tuned for more updates, and thank you for your patronage and your patience!

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Important information about receiving AGBS emails:

Our email list is operated on the same platform as Madison Children’s Museum’s general email list. If you Unsubscribe to emails from Madison Children’s Museum you WILL NOT be able to receive emails from the American Girl Benefit Sale, including ticket information emails. To ensure that you will receive all emails please re-subscribe to our email list via the link above, check the CAPTCHA button on the following page, AND click the confirmation link when it comes to your inbox. You may also need to check your SPAM/Promotions folders to find our emails.

Important Changes to the 2020 American Girl Benefit Sale


  • All tickets are $12 per person
  • A limited number of tickets will be sold on Wednesday, August 25, 2021
  • All shoppers MUST have a ticket to shop in this year’s sale.
  • There will not be a free-ticket period on Sunday, or open entry, as there were with in-person sales in previous years.

Sale Date & Format

  • The sale will take place online on September 25
  • All times are in the US CENTRAL TIME ZONE.
  • All shoppers MUST already have a ticket.
  • You can always start shopping later than the entry time on your ticket; you just can’t shop earlier
  • You may pay with a Visa, MasterCard, American Express, or Discover. Our online system will only accept one card per order; unlike what we can do in person, you may not split a purchase over multiple credit cards.


  • All of our product is donated by American Girl/Mattel and comes from their overstock or returned merchandise. Quantities vary widely.
  • All products are sold AS IS, with no returns, refunds, or exchanges. All dolls are inspected by our volunteers and care is taken to ensure the dolls are in “like new” condition, just as in previous years.
  • Dolls may come with or without some small accessories. We will not be able to confirm the exact accessories or outfits for each individual doll.
  • Packaging may be imperfect. We focus on the quality of the product, not the box.

Product Lists

  • The list of general categories of items, their prices, and the per-person limits, as well as a small selection of individual items, will be released a few days before the sale itself, just like in years past. 
  • We are not able to allow for “previews” on the benefit sale shopping website. 


  • Quantity limits will be in effect, just as at the physical sale. One ticket allows one online purchase of a shopping cart of goods, honoring all quantity limits. A second ticket allows another online purchase, with refreshed quantity limits, and so on. If you have more than one ticket, we strongly encourage you not to use them both at the same time. The system may not perform well with multiple carts open.
  • This year we have less inventory than in the past few years (which is why we decided not to sell more tickets after the initial presale). We have established limits at levels that we hope will ensure that all ticket holders are able to find something they want. 

Order Pickup

  • Shoppers will collect their purchases using CURBSIDE PICKUP from our new warehouse location in Middleton, Wisconsin. Pickup appointments will be scheduled for weekends in October, starting on October 9 and concluding on October 24.
  • No shipping will be offered

AGBS is NOT run by American Girl

  • This benefit sale is run by hard-working volunteers and staff of Madison Children’s Museum. American Girl generously donates all product to us, but they do not run the sale in any way.
  • The online sale will take place on a separate website, currently under construction; the sale is NOT on American Girl’s website.
  • Please do NOT contact American Girl with questions about the sale.

Why Isn’t This System Perfect?

We ask for your patience and understanding during this process; while we have extensive experience running an in-person event, moving logistics online requires a major overhaul. The survey data was very helpful, but it also underlined how every choice we make would please some while disappointing others. There is no perfect solution to the problem of how to transform a beloved event in uncertain and shifting times.

As a reminder, the Benefit Sale is NOT run by American Girl; we are a small group of volunteers and a few staff members from Madison Children’s Museum. And this year we are an even more limited number of individuals. Please remember that the benefit sale is just that: a benefit event, more like a bigger version of a PTA bake sale than a polished, corporate operation. Your participation isn’t just about getting discounted American Girl items; it is about providing vital funding for charities that serve children at a time when funding is harder than ever to come by. Thank you so much for being a part of Dolls Doing Good.

We are trying to do the best we can despite the very unusual circumstances. Thank you for your patience, understanding, and support.

Get More Information About the Sale:

Rules & Regulations

Still looking for more info?

We are short-staffed due to the pandemic, so we deeply appreciate your kind patience and understanding. Thank you.


If you have any questions that can’t be answered with the information on this site, please contact us via email. Also, there is a wonderful community of veteran sale-goers and sale volunteers on our Facebook page. They are generally very generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

For ticketing support questions

If you have questions or concerns, contact us as soon as possible. All help requests are time-stamped. We will respond to your question as soon as possible. Regardless of your method, be sure to provide your full name, phone number, email address, order number (if applicable), and a description of your issue.

Please contact us via the methods below:

  1. Email (fastest response)
  2. Send a direct message to the American Girl Benefit Sale Facebook page (posts to our wall or comments on posts might not be seen)

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