Hours: 9:30-5, Tuesday-Sunday, closed Mondays
Visit the Museum 608.256.6445 Find Us
Hours: 9:30-5, Tuesday-Sunday, closed Mondays


8830 N. Greenview Drive, Middleton, WI 53562

Sale Dates: July 20–21, 2019

  • Ticket Lottery Presale: Monday, April 1, 2019 at 9 a.m. CST to Sunday, April 7 at 11:45 p.m. CST
  • General Ticket Sales: Monday, April 15, 9 a.m. CST until all tickets are sold.

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books.

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

Get More Information About the Sale:

 General Sale Information & FAQ
Ticket Information
What to Expect at the Sale
Sale Grounds & Activities
Directions & Parking at the Sale
Partner Hotels & Local Attractions
Rules & Regulations

Girls holding American Girl dollsSign up for the American Girl Benefit Sale email list and follow us on Facebook to get all the latest sale news!

Still looking for more info?


If you have any questions that can’t be answered with the information on this site, please email our American Girl Benefit Sale coordinator. Also, there is a wonderful community of veteran sale-goers on our Facebook page. They are generally very generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

Want to Volunteer?

The sale would not be possible without the work of many dedicated volunteers. If you would like to learn more about volunteer opportunities, email the American Girl Benefit Sale coordinator.

Get the Latest News

Get information and updates on merchandise and more by subscribing to our email list or follow us on Facebook.


For media inquiries email the Madison Children’s Museum’s communications team.

© 2019 Madison Children's Museum | Privacy Policy