The museum is temporarily closed in response to the COVID-19 pandemic. Learn more

School-Year: 9:30–5, Tues.–Sun. Closed Mon.

The museum is temporarily closed in response to the COVID-19 pandemic. Learn more

Visit the Museum 608.256.6445 Find Us
School-Year: 9:30–5, Tues.–Sun. Closed Mon.

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books — all for a good cause!

Please note, tickets are SOLD OUT for the 2020 benefits sale and no additional tickets will be released. All shoppers must have a ticket.

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

For Non-Ticketholders:

We are sorry we cannot accommodate additional shoppers for this year’s benefit sale. Please join us for 2021, when we hope we can return to our normal, in-person format. Subscribe to our email newsletter below to get updates, including when tickets for the 2021 sale will be sold.

Join Our Email List
Follow Us On Facebook

For Current Ticketholders:

The 2020 Benefit Sale will take place online Saturday, July 25, and Sunday, July 26. All orders will be shipped to the purchaser several weeks after the sale. There will be no in-person events or pick-up for the sale this year. (For more details, please see the news below.)

The ticket refund window has closed.

The ticket transfer window is now open through July 7.

To check your ticket times OR transfer tickets to someone else use our new MyAGBS online tool. Access MyAGBS via the message we sent on June 26 to your email address OR use the link below to resend an email to yourself with your personalized MyAGBS link.

Send MyAGBS Link

About MyAGBS: Each ticketholder has a personalized MyAGBS page, tied to your email address, to view and control your tickets. You can bookmark it for convenience, but DO NOT SHARE YOUR PAGE! Whoever has your MyAGBS page URL can control your tickets and transfer them to somebody else, so please be careful.

Important Changes to the 2020 American Girl Benefit Sale

There are many details to resolve, but here is the general overview of what you can expect for the 2020 benefit sale. Updates will be sent by email and posted to our Facebook page.


  • Ticket sales for the 2020 American Girl Benefit Sale ran from March 18-23, 2020. Owing to the COVID-19 pandemic, ticket sales did not reopen as planned. We hoped the change to online would allow us to resume selling tickets, but after taking inventory of our available product, we didn’t feel we could ensure a good experience for a larger group. Nor was it fair to make thousands of people compete for a handful of additional tickets. No additional tickets will be sold.
  • All shoppers MUST have a ticket to shop in this year’s sale.
  • There will not be a free-ticket period on Sunday, or open entry, as there were with in-person sales in previous years.

Sale Date & Format

  • The sale will take place online on July 25 & 26. We’re moving the date by a few weeks to allow enough time to conduct inventory and build the online shopping portal.
    • Saturday presale ticket holders will shop on Saturday, July 25
    • Sunday presale ticket holders will shop on Sunday, July 26
  • Access to shopping online will be in the same order as your ticketed entry times.
  • As with previous sales, on Sunday there will be additional markdowns and limit changes. We are still working out the logistics of how those discounts will be made available in this new, online format.

Shopping & Shipping

  • All orders will be shipped to the buyer. We are unable to offer any in-person or curbside pickup, even for local buyers.
  • Shipping costs will be calculated during checkout and included in your purchase total at the time of checkout. We are doing everything we can to negotiate the best possible deals for shipping, but buyers should expect shipping charges similar to what you might get if you brought your purchases to a post office or UPS store.
  • Quantity limits will be in effect, just as at the physical sale.
  • One ticket allows one online purchase of a shopping cart of goods, honoring all quantity limits. A second ticket allows another online purchase, with refreshed quantity limits, and so on.


  • As in previous years, we cannot confirm in advance which items will or will not be available for sale at this year’s benefit sale. Some information on items may be released during the week of the sale.
  • All of our product is donated by American Girl/Mattel and comes from their overstock or returned merchandise. Quantities vary widely.
  • All dolls are inspected by our volunteers and care is taken to ensure the dolls are in “like new” condition, just as in previous years. All products are sold AS IS, with no returns or exchanges.
  • Dolls may come with or without some small accessories. We will not be able to confirm the exact accessories or outfits for each individual doll.
  • Packaging may be imperfect. We focus on the quality of the product, not the box.
  • Dolls & Friends Pajama Party kits will be available in limited quantities. Each kit will include a Bitty Baby doll, special craft project supplies, and an invitation to participate in an exclusive online video party in the fall; exact date(s) will be listed.

Ticket Refunds

Ticket holders may have requested refunds using a special refund webpage from June 8 through June 15.

The refund window closed after June 15, after which there will be no further refunds issued. After that point, we began the process of converting existing tickets to the new e-ticket format. We are on-track to process all refund payments by the end of June. Your gentle patience in waiting will be both necessary and appreciated.

Transferring Presale Tickets

Current ticket holders may transfer their tickets to others from June 26 through July 7.

Learn more about transferring tickets or request an email with your MyAGBS link on our Ticket Info and Transfer Instructions page. The information on this page is identical to what was sent to current ticketholders on June 26.

Each shopper’s e-ticket(s) will be tied to their specific email address. If a ticket buyer ordered multiple tickets, they will be able to shop multiple times. If a presale ticket buyer ordered multiple tickets intending to distribute those paper tickets to family and/or friends who wish to shop, they will be able to transfer this year’s e-tickets to those other shoppers’ email addresses. This transfer of e-tickets will be accomplished in late June or early July by entering everyone’s email address on a special transfer page on our website. Full details and instructions will be published then.

E-tickets may be given or sold (at or below the original purchase price) to others. From our recent survey, we learned that presale ticket buyers feel it would be most fair if unwanted presale tickets were returned for refund or donation rather than being resold. Since we cannot distinguish transfers to friends/family vs. transfers to others, we must leave this matter up to our presale ticketholders’ own sense of fairness. As in previous years, scalping tickets (reselling them for more than originally paid) is absolutely prohibited. E-tickets given or sold to others will be transferred via the special transfer page on our website, as noted above.

Why Isn’t This System Perfect?

We ask for your patience and understanding during this process; while we have extensive experience running an in-person event, moving logistics online requires a major overhaul. The survey data was very helpful, but it also underlined how every choice we make would please some while disappointing others. There is no perfect solution to the problem of how to transform a beloved event in uncertain and shifting times.

As a reminder, the Benefit Sale is NOT run by American Girl; we are a small group of volunteers and a few staff members from Madison Children’s Museum. And this year we are an even more limited number of individuals. Please remember that the benefit sale is just that: a benefit event, more like a bigger version of a PTA bake sale than a polished, corporate operation. Your participation isn’t just about getting discounted American Girl items; it is about providing vital funding for charities that serve children at a time when funding is harder than ever to come by. Thank you so much for being a part of Dolls Doing Good.

We are trying to do the best we can despite the very unusual circumstances. Thank you for your patience, understanding, and support.

Get More Information About the Sale:

Rules & Regulations

Still looking for more info?

We are short-staffed due to the pandemic, so we deeply appreciate your kind patience and understanding. Thank you.


If you have any questions that can’t be answered with the information on this site, please contact us via email. Also, there is a wonderful community of veteran sale-goers and sale volunteers on our Facebook page. They are generally very generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

For ticketing support questions

If you have questions or concerns, contact us as soon as possible. All help requests are time-stamped. We will respond to your question as soon as possible. Regardless of your method, be sure to provide your full name, phone number, email address, order number (if applicable), and a description of your issue.

Please contact us via the methods below:

  1. Email (fastest response)
  2. Send a direct message to the American Girl Benefit Sale Facebook page (posts to our wall or comments on posts might not be seen)

Get the Latest News

Get information and updates on merchandise and more by subscribing to our email list or follow us on Facebook.


For media inquiries, email the Madison Children’s Museum’s communications team.

© 2020 Madison Children's Museum | Privacy Policy