Now open for members, open to the public 6/24. Get tickets.

Tuesday–Sunday, 9 am–4 pm

Now open for members, open to the public 6/24. Get tickets.

Visit the Museum 608.256.6445 Find Us
Tuesday–Sunday, 9 am–4 pm

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books — all for a good cause!

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

American Girl Benefit Sale 2021 Info

At this time we do not have confirmed information for the 2021 Benefit Sale.

Information for the sale, including sale dates, format (in-person or online), location, and inventory are still being determined. We anticipate we will not be able to make an announcement until early April. When an announcement is ready, it will be sent to our email list and posted on our AGBS Facebook page (links below).

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Important information about receiving AGBS emails:

Our email list is operated on the same platform as Madison Children’s Museum’s general email list. If you Unsubscribe to emails from Madison Children’s Museum you WILL NOT be able to receive emails from the American Girl Benefit Sale, including ticket information emails. To ensure that you will receive all emails please re-subscribe to our email list via the link above, check the CAPTCHA button on the following page, AND click the confirmation link when it comes to your inbox. You may also need to check your SPAM/Promotions folders to find our emails.

Important Changes to the 2020 American Girl Benefit Sale


  • Ticket sales for the 2020 American Girl Benefit Sale ran from March 18-23, 2020. Owing to the COVID-19 pandemic, ticket sales did not reopen as planned. We hoped the change to online would allow us to resume selling tickets, but after taking inventory of our available product, we didn’t feel we could ensure a good experience for a larger group. Nor was it fair to make thousands of people compete for a handful of additional tickets. No additional tickets will be sold.
  • All shoppers MUST have a ticket to shop in this year’s sale.
  • There will not be a free-ticket period on Sunday, or open entry, as there were with in-person sales in previous years.

Sale Date & Format

  • The sale will take place online on July 25 & 26.
    • Saturday presale ticket holders will shop on Saturday, July 25 until 3 p.m.
    • Sunday presale ticket holders will shop on Sunday, July 26 until 3 p.m.
  • All times are in the US CENTRAL TIME ZONE.
  • All shoppers MUST already have a ticket. We will not be giving away free tickets for Sunday entry, as in previous years.
  • Each ticket purchased back in March was assigned an entry time. The online sale will honor the order of those entry times; so, for example, if you received a 7 a.m. Saturday ticket, you will be among the first allowed to shop on the website on Saturday, July 25. To check your ticket time(s), click on your MyAGBS link at the bottom of this email.
  • You can always start shopping later than the entry time on your ticket; you just can’t shop earlier
  • The benefit sale will close on Saturday and Sunday at 3 p.m. All purchases must be fully completed by that time.
  • You may pay with a Visa, MasterCard, American Express, or Discover. Our online system will only accept one card per order; unlike what we can do in person, you may not split a purchase over multiple credit cards.


  • All of our product is donated by American Girl/Mattel and comes from their overstock or returned merchandise. Quantities vary widely.
  • All products are sold AS IS, with no returns, refunds, or exchanges. All dolls are inspected by our volunteers and care is taken to ensure the dolls are in “like new” condition, just as in previous years.
  • Dolls may come with or without some small accessories. We will not be able to confirm the exact accessories or outfits for each individual doll.
  • Packaging may be imperfect. We focus on the quality of the product, not the box.
  • Dolls & Friends Pajama Party kits will be available in limited quantities. Each kit will include a Bitty Baby doll, special craft project supplies, and an invitation to participate in an exclusive online video party in the fall; exact date(s) will be listed.

Product Lists

  • The list of general categories of items, their prices, and the per-person limits, as well as a small selection of individual items, will be released a few days before the sale itself, just like in years past. 
  • We are not able to allow for “previews” on the benefit sale shopping website. 
  • Prices will be marked down for Sunday, but unlike previous years we will not be issuing a revised price list on Saturday evening.


  • Quantity limits will be in effect, just as at the physical sale. One ticket allows one online purchase of a shopping cart of goods, honoring all quantity limits. A second ticket allows another online purchase, with refreshed quantity limits, and so on. If you have more than one ticket, we strongly encourage you not to use them both at the same time. The system may not perform well with multiple carts open.
  • This year we have less inventory than in the past few years (which is why we decided not to sell more tickets after the initial presale). We have established limits at levels that we hope will ensure that all ticket holders are able to find something they want. 
  • Sunday prices and limits are set based on what does and does not sell on Saturday. 


  • All purchases made during the benefit sale will be shipped to the purchaser. We are unable to offer any in-person or curbside pickup, even for local buyers. Shipping costs will be calculated during checkout and included in your purchase total at the time of checkout.
  • All orders will ship via UPS. Note that UPS does not deliver to PO boxes or APO boxes. If the shipping address you enter for your order does not match an address registered with your payment card, there is a chance that payment may be declined by your card issuer. (Tip: Prepare for success by talking to your card issuer before the sale. You can usually add an extra shipping address to your payment card. Just contact the card issuer ahead of time.)
  • We are not able to offer international shipping.
  • Each order has to be shipped separately. Individual tickets cannot be combined to create one big order for the purposes of saving on shipping. Shoppers who hold multiple tickets for the same day, or who have tickets for both Saturday and Sunday will have each of their orders shipped separately.
  • Your exact shipping cost for your order is calculated at checkout, and you will pay that exact amount. Your shipping cost is based on the spatial volume of your order, your order’s weight, and how far you live from Madison, WI, so it will vary for every single order. For that reason, we cannot provide a calculator or an estimate of your likely shipping costs. Rates will likely be similar to what they would be if you individually brought the same order into a UPS store and had it packed and shipped the same distance.

Refunds & Ticket Transfers

  • There was a limited ticket refund window for ticket holders from June 8 through June 15.
  • The ticket refund window closed after June 15, after which there will be no further refunds issued. All ticket refunds have been processed.
  • There was a limited window for ticket holders to transfer their tickets to another person, from June 26 through July 7. No further transfers will be processed.
  • All products are sold AS IS, with no returns, refunds, or exchanges. Keep in mind that this is a sale of returned and overstock products.

AGBS is NOT run by American Girl

  • This benefit sale is run by hard-working volunteers and staff of Madison Children’s Museum. American Girl generously donates all product to us, but they do not run the sale in any way.
  • The online sale will take place on a separate website, currently under construction; the sale is NOT on American Girl’s website.
  • Please do NOT contact American Girl with questions about the sale.

Why Isn’t This System Perfect?

We ask for your patience and understanding during this process; while we have extensive experience running an in-person event, moving logistics online requires a major overhaul. The survey data was very helpful, but it also underlined how every choice we make would please some while disappointing others. There is no perfect solution to the problem of how to transform a beloved event in uncertain and shifting times.

As a reminder, the Benefit Sale is NOT run by American Girl; we are a small group of volunteers and a few staff members from Madison Children’s Museum. And this year we are an even more limited number of individuals. Please remember that the benefit sale is just that: a benefit event, more like a bigger version of a PTA bake sale than a polished, corporate operation. Your participation isn’t just about getting discounted American Girl items; it is about providing vital funding for charities that serve children at a time when funding is harder than ever to come by. Thank you so much for being a part of Dolls Doing Good.

We are trying to do the best we can despite the very unusual circumstances. Thank you for your patience, understanding, and support.

Get More Information About the Sale:

Rules & Regulations

Still looking for more info?

We are short-staffed due to the pandemic, so we deeply appreciate your kind patience and understanding. Thank you.


If you have any questions that can’t be answered with the information on this site, please contact us via email. Also, there is a wonderful community of veteran sale-goers and sale volunteers on our Facebook page. They are generally very generous with their time and willing to give advice. We highly recommend liking the page and joining that community.

For ticketing support questions

If you have questions or concerns, contact us as soon as possible. All help requests are time-stamped. We will respond to your question as soon as possible. Regardless of your method, be sure to provide your full name, phone number, email address, order number (if applicable), and a description of your issue.

Please contact us via the methods below:

  1. Email (fastest response)
  2. Send a direct message to the American Girl Benefit Sale Facebook page (posts to our wall or comments on posts might not be seen)

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For media inquiries, email the Madison Children’s Museum’s communications team.

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