Winter weather alert: We currently plan to be open at 9:30 a.m., as usual, on Saturday morning. (Though the 8 a.m. Member Morning has been cancelled.) Check this space for updates.
School-Year Hours: 9:30–5, Tuesday–Sunday. Closed Monday.
Winter weather alert: We currently plan to be open at 9:30 a.m., as usual, on Saturday morning. (Though the 8 a.m. Member Morning has been cancelled.) Check this space for updates.
Visit the Museum 608.256.6445 Find Us
School-Year Hours: 9:30–5, Tuesday–Sunday. Closed Monday.


Sale Grounds & Activities

Please note: the information below is for the 2019 Benefit Sale. Procedures may differ at the 2020 sale. Please watch this page later in the spring for updates.

Quick Navigation

 Layout of the Sale Grounds
On-Site Activities
Site Amenities & Concessions
Physical Accessibility

 Layout of the Sale Grounds

The sale grounds comprise an outdoor, paved area and the sale warehouse where all of the product is kept.

An information/will-call booth is located at the entry to the sale grounds from the street. Please see the information booth to pick up will-call tickets, to purchase walk-up tickets (when available), to receive free tickets on Sunday, to buy reusable shopping bags, or for questions about sale procedures.

The parking lot at the sale, behind the information booth, is reserved for those with disabled permits, and for those picking up purchases in the loading zone. A roped walkway connects the street access with the main sale area. All pedestrians should stay in the walkway.

The outdoor, paved area also includes the vendor fair, raffle, silent auction, food vendor, Come and Play area, doll daycare, UPS shipping booth, and the warehouse-entry waiting tent.

The warehouse contains all sale items and checkout stations. You may enter the warehouse as determined by your ticket time or number. Read more about warehouse entry and procedure.

Back to top

 On-Site Activities

Vendor Fair

There will be over 20 crafters on-site at the sale. Seamstresses and craftspeople sell 18″ doll clothes, furniture, accessories, and other custom-made items as well as select gifts and treats for dolls and the people who love them.

Interested in becoming a vendor?
The vendor fair for 2019 is now full. To learn about becoming a sale vendor in 2020, please email our American Girl Benefit Sale coordinator.

Event Raffle

The raffle will include a variety of American Girl items. A list of prizes, prices, and raffle times for the 2019 raffle is now on our blog. All proceeds support Madison Children’s Museum.

Silent Auction

The silent auction typically features American Girl products that are no longer available or not easily purchased. The full list of auction items and closing times is now on our blog. All proceeds support Madison Children’s Museum.

Activities Area

Our Come and Play area is a wonderful place for your children to have some creative fun, including making a craft to take home.

Bonus: Visit Madison Children’s Museum!

We encourage shoppers to visit the museum and experience the wonderful exhibits and activities that you help support with your purchases.

Back to top

 Site Amenities & Concessions

Food and Water

You are allowed to bring your own food and water onto the sale grounds. There will be food and water available for purchase during the Saturday Sale. We usually have a vendor who sells boxed lunches on Saturday and breakfast type food on Sunday. The vendor generally sells coffee both days.

2019 Middleton BBQ Menu

  • Applewood Smoked Pulled Pork Sandwich
  • 1/4 pound Brats – $ 5.00
  • All-Beef Jumbo Hot Dogs – $4.00
  • Assorted bags of chips – $1.00
  • Fresh Glaze Doughnuts – $1.00 each or 3 for $2.00
  • Diet Dew, Mountain Dew, Pepsi, Diet Pepsi, Bottled Water, Coffee – $2.00 each

Bottled Water:

Water bottles are sold at several booths throughout the sale grounds: at info tent, near the loading tent, and inside the warehouse. Water is $2.

Toilet and Comfort Facilities

Non-gendered porta-potties are available on the sale grounds, including accessible units for those with disabilities. There is also a toilet room in the warehouse that is available upon request for those with specific needs, such as expressing milk. Breastfeeding is encouraged anywhere in the sale grounds, though children under 3 are not permitted inside the warehouse for safety reasons.


The sale grounds are outside on a paved surface. The warehouse is inside and we use large fans to circulate the air, but the space is not air-conditioned. Please keep the weather in mind as you plan your visit and dress accordingly. There are some tents on the sale grounds, but there may not be enough to accommodate everyone in case of rain. The sale will go on, rain or shine, so you may wish to bring an umbrella or other rain gear.

Back to top

Girl looking at doll and dress for sale from vendorGirls crafting together

 Physical Accessibility

A limited number of parking places are available on the sale grounds for those with a current, valid disabled parking permit. The sale grounds have some mild slopes, including the parking area which is on a small hill above the sale grounds.

Shuttle carts are available to transport anyone who needs assistance. They cover the sale grounds—from the entrance at the road, along the disabled parking, and to the sale entrance or vendors, and back.

If you cannot stand or remain in the line-up tent you may sit in a designated area near the door of the warehouse until your entry group is admitted. As space is limited, other members of your group will need to remain in the line-up tent. Please only proceed to the waiting area when your entry group is admitted into the tent.

Wheelchairs and walkers or other mobility assistance devices are permitted in the warehouse. No other wheeled devices, including wagons or strollers, are permitted in the warehouse. You must be able to carry all of your purchases.

If you have mobility challenges, difficulty standing, or other medical concerns we encourage you to bring along a companion who can assist you in the line and in the warehouse. Please keep in mind that everyone who enters the warehouse must have a ticket, so if your companion is going to help you inside the warehouse they should also have a ticket. (As an added bonus, if your companion isn’t shopping for themselves, you can purchase up to their limit of merchandise as well.)

Back to top

Vendor tents at sale

© 2020 Madison Children's Museum | Privacy Policy