Open 9:30 a.m. – 5 p.m., Tuesday – Sunday. Buy online tickets now—they never expire!

School-Year Hours: 9:30–5, Tuesday–Sunday. Closed Monday.

Open 9:30 a.m. – 5 p.m., Tuesday – Sunday. Buy online tickets now—they never expire!

Visit the Museum 608.256.6445 Find Us
School-Year Hours: 9:30–5, Tuesday–Sunday. Closed Monday.

Directions & Parking at the Benefit Sale


 Directions

The sale is located at: The Alliant Energy Center in the Arena building, 1919 Alliant Energy Center Way, Madison, WI 53713

Please note that this is NOT the location of the Madison Children’s Museum, located in downtown Madison.

 Parking

There is ample free parking at the Alliant Energy Center for American Girl Benefit Sale attendees.

Disabled Parking: A limited number of accessible parking spaces are available at the Alliant Energy Center for those mobility challenges. Your vehicle MUST have current, valid disabled parking tags. Please be considerate of your fellow shoppers and only use the disabled parking spaces if you have a disability that requires them.

Item pickup: There is a loading area for picking up purchased items or prizes. If you are bringing your car to load you will be given a time-marked entry slip that must be visible in or on your windshield. There is very limited parking space available for those picking up orders, so please load your purchases as efficiently as possible. Vehicle present past their designated time window may be towed at the owner’s expense.

There is no shuttle from hotels to the sale this year. 

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