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Hours: Wed–Sun 9 am–4 pm, plus late on Thur til 8 pm • Closed Mon/Tue • Check full schedule

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American Girl Benefit Sale: Saturday Sale

July 20, 2019 @ 7:00 am - 3:00 pm

Saturday Sale: July 20, 2019

Get your tickets for:

  • Amazing discounts on authentic American Girl merchandise, including rare and discontinued items
  • Vendor fair with unique, handcrafted American Girl accessories and gifts
  • Festival atmosphere, with thousands of fellow American Girl fans!

And it’s all for a good cause! Proceeds support the work of Madison Children’s Museum and the American Girl Fund for Children.

Get Saturday Tickets (Live 4/1/19 9 a.m.)

Ticketing support questions:

First, please review all the information below to see if your question is answered here!

If you still have questions or concerns about your Ticket Lottery Presale order please contact us as soon as possible. All help-requests are time-stamped, which will help us preserve your place in the ticket lottery system. We will respond to your question as soon as possible. Regardless of your method, be sure to provide your full name, phone number, email address, order number (if applicable) and a description of your issue.

Please contact us via the methods below:

  1. Contact us by email (preferred)
  2. Contact us via direct message to the American Girl Benefit Sale Facebook page.
  3. Contact us by phone and leave a message at: (608) 256-6445 ext. 777 (please only call if you do not have access to email or Facebook messenger)

The American Girl Benefit Sale, run by Madison Children’s Museum, offers great deals on authentic American Girl dolls, accessories, and books.

All benefit sale inventory is generously donated by American Girl and Mattel, and all proceeds support the work of Madison Children’s Museum and American Girl’s Fund for Children, which supports charitable programs for children in the Madison area. The sale is not run by American Girl or Mattel.

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Get More Information About the Sale:

 General Sale Information & FAQ
Ticket Information
What to Expect at the Sale
Sale Grounds & Activities
Directions & Parking at the Sale
Partner Hotels & Local Attractions
Rules & Regulations


July 20, 2019
7:00 am - 3:00 pm
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