Visit our new exhibit, “Play, Back in the Day.”

Museum Hours: Tues-Sun 9:30 AM - 5:00 PM, plus last Monday of each month.

Visit our new exhibit, “Play, Back in the Day.”

Visit the Museum 608.256.6445 Find Us
Museum Hours: Tues-Sun 9:30 AM - 5:00 PM, plus last Monday of each month.

American Girl Benefit Sale

The 28th American Girl Benefit Sale takes place July 18-19, 2015, 8830 N. Greenview Drive, Middleton, WI.

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About the Sale

Every summer, the Madison Children’s Museum hosts its largest fundraiser, the American Girl Benefit Sale. Dolls and books are featured at deeply discounted prices. Proceeds benefit the museum and the American Girl’s Fund for Children. Close to 300 volunteers donate their time throughout the year. Over $21 million has been raised over the past 27 years, benefiting children in Dane County.

NOTE: American Girl dolls and merchandise are only sold on site at the sale. There are no online sales.


Tickets for Saturday’s sale will be available in late May, 2015. They are $8 each with a limit of 4 and are only available by mail.

Rules & Regulations

  • For safety reasons, no one three and under will be admitted to the sale, including infants
  • Items are sold “as is” with no returns or exchanges
  • Merchandise limitations will be posted on the website
  • Merchandise limits are per-person, not per-ticket, we reserve the right to limit purchase quantities
  • Each shopper will be allowed to enter one time
  • Sale entry times may be delayed at times due to warehouse overcrowding
  • Merchandise is not staggered or held back; all sale items are on display
  • No wheeled devices (strollers, wagons, or wheeled luggage) are allowed

Payment at the Sale

Cash, Visa, MasterCard, Discover, and American Express are accepted. No checks or travelers checks. Outside crafters may have different payment preferences.

Parking & Shuttles

On street parking and designated lots are free. Shuttle buses run throughout the Business Park, to our preferred hotels and downtown Middleton.

Area Info

Learn more about our host town at Middleton Tourism Commission.

Connect Online

For updates on merchandise and more, sign up for our e-newsletter or “Like” our Facebook page.


If you have any questions that can’t be answered with the information above, please email our American Girl Benefit Sale Coordinator.


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