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Museum Hours: Tuesday - Sunday 9:30 a.m. - 5 p.m.

Birthday parties at MCM are a piece of cake! Reserve your date now!

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Museum Hours: Tuesday - Sunday 9:30 a.m. - 5 p.m.

American Girl Benefit Sale

July 22 – 23, 2017
8830 N. Greenview Drive, Middleton, WI 53562

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Sale FAQ
About the Sale
Rules and Regulations
Area Information – Visit Middleton
Contact Us

Sale FAQ

  • Ticket order forms will be available for download here starting February 6, 2017
  • Ticket order forms may be postmarked no earlier than May 3, 2017
  • Ticket costs:
    • Saturday, all day, $8 per person
    • Sunday, 9 – 10 a.m. $20 per person
    • Sunday, after 10 a.m. free entry

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About the Sale

The annual American Girl Benefit Sale attracts over 7,000 shoppers from all over the country and brings in nearly $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

Over the past 29 years, Madison Children’s Museum has restored and resold overstock and returned merchandise donated by American Girl and Mattel. The benefit sale serves as the museum’s largest fundraiser and has raised an overall total of more than $22 million. A dedicated corps of 150 museum volunteers work year-round to prepare for the event, with an additional 150 on site during the sale. More than 32,000 volunteer hours are logged annually.

Rules & Regulations

  • Each shopper may enter the sale just one time
  • For safety reasons, no children ages three and under (including infants) will be admitted to the sale
  • Merchandise limits are per-person, not per-ticket, we reserve the right to limit purchase quantities
  • Sale entry times may be delayed at times due to warehouse overcrowding
  • Merchandise is not staggered or held back; all sale items are on display
  • No wheeled devices (strollers, wagons, or wheeled luggage) are allowed; wheelchairs are acceptable
  • Current, valid disability parking permit must be displayed for disabled parking
  • There are NO returns. Items are refurbished returns and overstock, and sold as is
  • Madison Children’s Museum does not ship, hold, or accept telephone orders
  • Smoking is not allowed in the warehouse or on the grounds
  • Please DO NOT contact American Girl regarding this sale

Payment at the Sale

We accept cash, Visa, MasterCard, Discover, and American Express. No checks or travelers checks. Outside crafters may have different payment preferences.

Area Info

Learn more about our host town at Middleton Tourism Commission.


If you have any questions that can’t be answered with the information above, please email our American Girl Benefit Sale Coordinator.

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