We are open Tuesday–Sunday, 9:30 a.m.–5 p.m., and will be closed Memorial Day.
Save time and buy your tickets online now!

Museum Hours: Open Tues. - Sun. 9:30 a.m. - 5 p.m.

We are open Tuesday–Sunday, 9:30 a.m.–5 p.m., and will be closed Memorial Day.
Save time and buy your tickets online now!

Visit the Museum 608.256.6445 Find Us
Museum Hours: Open Tues. - Sun. 9:30 a.m. - 5 p.m.
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American Girl Benefit Sale: Saturday Sale

Saturday, July 21 @ 7:00 am - 3:00 pm

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Buy Saturday Tickets
Learn more about the sale

For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!


Join us for a two-day American Girl™️ extravaganza!

This year’s sale features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted from retail price, and all sale proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.

The annual American Girl Benefit Sale offers restored and resold overstock and returned merchandise donated by American Girl and Mattel. It attracts up to 7,000 shoppers from all over the country and raises around $1 million dollars each year. All funds raised go to support the exhibits and programs of Madison Children’s Museum and American Girl’s Fund for Children, which provides grants for charitable programs for children throughout Dane County.

The benefit sale is in two main parts, the Saturday Sale which requires paid tickets, and the Sunday Markdown Sale, which has paid tickets only for the first hour, and free, walk-up tickets for the rest of the day.


Saturday Sale tickets must be purchased in advance, and are available online.

Sunday Markdown Sale tickets for Sunday entry times between 9 a.m. and 12 p.m. will be distributed for free on-site, starting at 8 a.m. on Sunday.

Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; the time printed on your ticket will determine what time you will be allowed to enter the sale.

For more information about buying American Girl Benefit Sale tickets, check out our ticketing FAQ! For more information about the benefit sale, please see our sale information page, including frequently-asked questions and everything you need to know to have a great day at the American Girl Benefit Sale!


 Saturday Schedule:

  • 6 a.m. First arrivals
  • 7 a.m. First paid ticketed entry begins, sale grounds open
  • 2:45 p.m. Final entry into the warehouse
  • 3 p.m. Sale grounds close, all attendees must depart

Get Saturday Tickets!For more information about American Girl Benefit Sale tickets, check out our ticketing FAQ!


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