NEW! Purchase general admission tickets online!

Museum Hours: Open Daily 9:30 a.m. - 5 p.m.

NEW! Purchase general admission tickets online!

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Museum Hours: Open Daily 9:30 a.m. - 5 p.m.
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30th American Girl Benefit Sale

Saturday, July 22 @ 7:00 am - 3:00 pm


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Join us for an American Girl™️ extravaganza!

This year’s sale features an exceptional selection of dolls, books, accessories, and more! All merchandise is deeply discounted from retail price, and all sale proceeds benefit the American Girl Fund for Children and Madison Children’s Museum.

Tickets are required to participate in the American Girl Benefit Sale. Every attendee must present a ticket; your ticket determines what time you will be allowed to enter the sale. Saturday tickets must be purchased in advance.

Looking to score more great American Girl deals? Join us for the Sunday mark-down sale, too! Tickets for Sunday entry times between 9 a.m. and 12 p.m. will be distributed for free on-site, starting at 8 a.m. on Sunday.

For more event information, please see our sale information page, including frequently-asked questions and everything you need to know to have a great day at the American Girl Benefit Sale!

Get Tickets!

Looking for more fun activities to do with your doll?
Check out our Doll Accessory Workshops at Madison Children’s Museum on July 22!


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